There are two brilliant adverts being shown on British TV. Both feature children, but are very, very different.
The first is a road safety ad. It shows a man haunted by the broken body of the child he had run over. It is not only a horribly effective advert, it is a brilliantly creepy piece of film making. It is a model of restraint, and shows that you can get pack a jolt and a shudder into a very short time frame if you know what you are doing. It's the banality of the locations that make it so horrible. It is shocking, in the best sense of the work.
The new Cadbury's Dairy Milk ad by contrast is hilarious. It is also a wonderful piece of film making and is also, in its way, a model of restraint. The performances by the kids are brilliant. How anyone came up with the notion of children waggling their eyebrows to a a dance track as a way of advertising chocolate I cannot imagine.
But I'm very glad they did.